We want you to benefit from the ideas in the book so have put together a selection of downloads and resources to help you improve your influence and fundraisng.
Bookmark this page to find new materials posted.
Click here to download a sample chapter
Personal Branding In this download you will find 4 simple steps to effective personal branding.
In essence, these are:
Creating presence in a group Convincing a number of people at the same time – in a meeting or a presentation – to support you is a key skill for anyone keen to develop presence. In either situation you as an individual want to present a message in a persuasive manner in order to achieve a desired outcome – it’s an opportunity to ‘sell ‘yourself and your ideas, whether it’s a project, a funding proposal, or a challenging recommendation.
The key challenges in a group situation versus one-to-one setting are:
This download deals mostly with the idea of presentations though the essential principles are the same for a meeting.
The key difference is that in a presentation you normally stand up to separate yourself from the group whereas in a meeting there is a more interactive element and you are more likely to stay seated.
5Ps fundraising model At the core of the Ross and Segal Influence approach is a simple and powerful 5P model designed to help you cope with a wide range of situations. The five Ps are Passion, Proposal, preparation, Persuasion and Persistence. This download offers you an A4 mini-poster you can keep beside your desk to remind you of the key stages and the underlying principles behind each. Make sure you access these simple and powerful ideas.
Multiple Intelligences for fundraising A Harvard-based psychologist Howard Gardner developed the basic idea of multiple intelligences, His research showed that we have a number of different ways of processing information, which he called intelligences. Gardiner identified a set of seven intelligences: Mathematical-logical; Musical; Linguistic; Visual-spatial; Physical-kinaesthetic; Interpersonal; and Intrapersonal.
We all have access to all the intelligences, but our ability access them varies. Different donors like to find out about and engage with your cause in different ways. Find out from this download how to use this technique to your advantage- and how Mexico’s most successful fundraisng team UDEM University in Monterrey used it to raise a target 500% more than previously achieved.
Nine Fundraising NOs What do you do when the donor says NO? Give up and walk away? This download explores the nine most common Nos that donors give to fundraisers- and then explores how to respond and ask a better question that will reopen the fundraisng dialogue.
This is your indispensible guide to turning failure into success and understanding the importance of full-attention listening.
Making your ideas sticky You may well have read or heard of the Heath Brothers' book Made to Stick. This powerful and useful book explores how to ensure your ideas achieve the effectiveness and impact of urban myths. We’ve developed our own particular approach to this model and in this download show how you can use it to make any speech or presentation memorable… and sticky.
