Apply the latest developments in psychology and neurology for better fundraising and influencing skills.
BREAKING NEWS: Check out the glowing review in Philanthropy News Digest (PND). Click here to visit the site.
BREAKING NEWS: Download Bernard Ross’ dynamic plenary presentation to NCDS at the Washington Conference 21 September 09 here. Click here to view the PDF.
BREAKING NEWS: Bernard Ross is a big hit in Italy, presenting a master class for ASVI the Italian leadership network. Click here to see it on Youtube.
BREAKING NEWS: Bernard Ross wows 2000 fundraisers in 5* Network for Good audio conference. Click here to download a presentation and click here to hear the audio from Bernard Ross’s 5* rated audio conference on 14th July.
The Influential Fundraiser has been listed on: About.com/New York Times top 5 non-profit books for 2009.
Leading fundraising experts Bernard Ross and Clare Segal offer an alternative effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. In this groundbreaking book these two international experts show you how to:
- make a compelling ask to mid– and high–value donors
- win board members over to a new campaign strategy
- convince reluctant colleagues to commit to their ideas
- confidently handle the objections of a skeptical venture philanthropist
Bernard Ross and Clare Segal are Directors of The Management Centre, the global non-profit management consultancy.
Worldwide Praise for The Influential Fundraiser
"The Influential Fundraiser is dazzling! This is the most original piece of work I’ve seen in the field of fundraising in years — yet it’s down–to–earth, wonderfully readable, and eminently practical. If you’re involved in fundraising, whether major gifts, legacies, direct mail, telefundraising, or just about any other specialty, do yourself a favor: buy this book! If you follow Bernard Ross and Clare Segal's advice, you’ll be sure to raise more money."
Mal Warwick, author and president, Mal Warwick and Associates.
"How curious are you? Curious enough to dive into the most recent work of Ross and Segal as they apply their vast insights and intuition into developing professional fundraisers? Packed with common sense, intellectual rigour, and practical steps, The Influential Fundraiser explores the psychology of 21st century philanthropy and provides key tools for the fundraiser to succeed in this challenging charitable environment."
Sue–Anne Wallace, CEO, Fundraising Institute Australia.
"Ross and Segal bring fresh perspectives and a host of new ideas to the fundraiser–donor relationship, and The Influential Fundraiser itself is an easy and fascinating read that will be useful on many levels. They have pioneered a new approach in fundraising that will be used for decades to come."
Paulette V. Maehara, CFRE; CAE; president and CEO, Association of Fundraising Professionals.
"Fundraisers at every level will find Ross' and Segal's ideas on how to improve the ways they talk to—and win over—high–value donors both exciting and stimulating."
Lindsay Boswell, CEO, Institute of Fundraising UK .
